The Basics

What is Fit, Fabulous and Fierce over 40?

Fit, Fabulous and Fierce over 40 is a coaching program for women who want permanent weight loss.

It is not a cleanse. It is not a diet (although I will help you with food choices if you need that support). It is a progression of steps (the BARE method) that will show you how to live your life — and feel your feelings — without “needing” the numbing, protective shield that overeating or eating crap provides.

Once you finally drop the shield, you naturally drop the weight—which (as a bonus) helps with hormone balance and overall health.

That’s how it works.

You’ll be coached by me individually AND in our group teleclasses PLUS you will join a community of like-minded women for 8 weeks of courageous action and personal growth.

Wake up! Step into fierce and embrace yourself and your life. All of this happens when you learn how to stop shielding, hiding, numbing using BARE.

The Fit, Fabulous and Fierce over 40 experience is for you, if…

  • You spend a lot of time feeling preoccupied with your body, criticizing your body, feeling not skinny / sexy / toned / fit enough. You don’t want to live like that. You want to feel “at home” in your skin.
  • You hate exercising, you never do it, or you force yourself to do it because you’re terrified of getting fat / fatter. You want a new relationship with fitness that feels loving—not violent.
  • You eat a lot of meals in your car, hunched over your computer, in front of the TV, or in a frantic rush. You want to learn how to slow down and actually enjoy food again.
  • You’re sick of postponing the experiences you really want—vacations, business launches, travel, adventure—until “someday” when you’re skinnier.
  • You have friends who constantly whine about their bodies and honestly, you’re getting sick of it. You wouldn’t mind meeting some new soul-sisters who are committed to moving past all that negative chatter.
  • You want to live bravely. You want to feel powerful and purposeful. You don’t want to feel perpetually distracted by body / food issues. You want to move beyond that AND you know it’s possible!
  • You want to stop dancing with the same 20 lbs you’ve been lugging around for years and feel at home in your fabulous midlife skin!

The Breakdown

This is an 8-week program that combines a telecourse with personalized 1-1 coaching.

Each week during the telecourse, I’ll show you how to upgrade a new area of your life—like upgrading your morning routine, upgrading your environment at home, upgrading your eating habits, or choosing magazines, blogs, and TV shows that give you more power instead of draining you.

With each positive upgrade that you make, you’ll notice that the urge to overeat (or obsess over food) will begin to disappear. As your life begins to feel better, your body begins to look and feel different, too. That’s the BARE process.

Telecourse dates:

Thursday, June 15, 22, 29, and July 13, 20, 27, and August 3 24 at noon EST, all classes are one hour. Attend live—or download the weekly recordings if you can’t make it.

3 One-on-One Coaching Sessions with Dr. Anna:

Scheduled at your convenience to address any specific barriers you need help with. These sessions can be used over the course of 4 months (June-September)

7 Group Challenges:

Designed to move you into a braver life with less shielding and more strength.

What kinds of challenges?

For starters: You are going to detox your closet and then shop for three outfits that make you feel amazing — at your current size. (Because appreciating your body at your current weight… is THE secret to dropping down to a lower weight.) You are going to try six new forms of exercise. You are going to look at your naked body in the mirror with your eyes and heart open. You are going to take yourself out for a romantic meal. You will evaluate your friendships and the media you consume. And you will learn to inject PLEASURE into everything you do.

[Everyone in the group will be completing each challenge along with you. Your effort is your own, but you won’t be alone.]

Healthy Eating Coaching (Plus and Ultimate programs):

If you need a healthy eating plan to work with, I’ll coach you through TLS Select, a sustainable low-glycemic index program. This is not a diet, it is a way of life. And it works! You can find out more about TLS here:

Access to the FFF Facebook Community:

Your space to connect with women in the program ask for extra love and support on tough days. Every member takes a vow of privacy and confidentially. Your stories are safe here.

Time to Act!

I’ve created 3 program options so you can customize your experience to match your budget and your needs for support.

Let’s get your seat saved!

Choose the level of support that’s right for you.

FFF Basic Program

Eight weeks of group coaching, 2 private one-on-one sessions with me + community support to keep you on track and supported throughout the program

Your investment: $1297 or
3 payments of $475

Buy Now!

FFF Ultimate Program

FFF Plus program + an additional private call with me (4 total) + DUTCH hormone testing and a customized management plan based on your results. Testing includes estrone, estradiol, estriol, progesterone, testosterone, DHEA, melatonin and cortisol at 4 times during the day. This program is perfect for women who suspect they are swimming upstream against a hormone imbalance that’s making weight loss difficult.

Your investment: $1997 or
6 payments of $366

Buy Now!

FFF Plus Program

Basic program + 1 extra private session with (3 total) + a proven nutrition plan including a 21-Day Challenge kit to get you started. This program is ideal for women who want some extra support and education around positive food choices in addition to mindset work and community.

Your investment: $1597 or
3 payments of $585

Buy Now!

And if you are having major doubts right now, that’s understandable. You’ve already spent so much time and money on diets, detoxes, cleanses, gym memberships that you never used… and you don’t want to line yourself up for another disappointment.

I get it.

So I’m going to be completely honest with you:

If you are looking for “fast” weight loss, a magic juice detox, or a coach who will let you hide or slip under the radar, do not sign up for this program. You will definitely be disappointed.

However, if you are ready for permanent weight loss (the slow and steady kind), a coach who gets up in your face (in a good way), and a community of women who will encourage you to be stronger and braver than you ever thought you could be… sign up for this.

Work with me.

When you go on a courageous journey of the soul, like this one? There’s NO way you’re going to disappoint yourself or anyone else. It’s all upward from here.

Ready to get started? Email me at I’ll get you all set up!

I’m looking forward to working with you!

Dr. Anna